The idea for DoGoodBuyUs came about the same way every great story starts, at the supermarket. I picked up two boxes of cereal, one was a name brand and the other was a Paul Newman's Own. I looked at the ingredients in the name brand and saw there were over 90 but only heard of 4. Surely this wouldn't be good enough for my son to eat. Fake sugars, things I couldn't pronounce. I then looked at the Paul Newman's Own and found 4 ingredients, all of them I recognized. This was it! Finally I had found something that was GOOD for us AND did GOOD for others at the same time. How many more could I find?
I went home and did some research, and unfortunately I couldn't find much other than TOMS shoes. I was sure that I was not the only one who wanted these products. On August 1, 2011 I launched DoGoodBuyUs. We now feature over 750 products, and have just hired our fourth employee.
What is the biggest lesson you learned when starting DoGoodBuyUs that you can share with other aspiring social entrepreneurs?
I learned how you know you have the right idea- if you go to bed physically exhausted but your mind doesn't stop racing. You have the right idea if you want to tell everyone you meet about your project. Without that passion, you won't get far.
What I think everyone entrepreneur should be prepared for is that it makes every day, the best and worst day of your life.
What do you read to keep up with the social innovation scene?
Mashable social good section, GOOD magazine
What appealed to you about being a PresenTense coach?
Personally, I believe that educating others is the greatest thing that we can give back. The world needs more social entrepreneurs and I wanted to do all I could in helping them get to the next step.
Zack Rosenberg is the founder & CEO of DoGoodBuyUs and 2013 PresenTense NYC Coach. Zack is hosting an outstanding panel on the intersection of nonprofits and technology in NYC on February 5. More information here. You can reach Zack at email@example.com.