We all start our business with an idealized concept. It's that perfect vision we offer to the world as a reflection of our core values and ideas. Then it all goes downhill. To be viable it needs a tweak here, a tuck there and suddenly we realize we are looking at a different vision and business than when we started. Often, we now find ourselves with a business which may not fully fit who we are and our core values and passions.
So what to do? It's a tough emotional choice; and yes, I think this is a emotional choice rather than a analytical choice. There's a relevant question surprisingly few think to answer: Is the viable business the business for me? Is my current lifestyle, interests, relationship status, job and financial status compatible with the business - and if not am I willing to change my priorities to fit the needs of the business?