I didn't mean to become a social entrepreneur. It happened so fast and before I knew it my tweets had a funny new hashtag and my happy hours became filled with people who complained not of their day at work but of world problems.
I had grappled with the decision to leave my job for months, but when the day finally came for me to quit and start my own venture, everything shifted dramatically. A new world of flexible titles, hours and business plans opened before me. The day after I quit I could either be unemployed or an entrepreneur. Or with zero revenue perhaps the distinction was between an avid hobbyist and a businesswoman.
Anyway, as a committed hobbyist I jumped right in to creating the yet unnamed OutdoorFest. I was building the festival of my dreams to strengthen the outdoor community in NYC. Yet I began to discover this wasn’t just about organizing outdoor enthusiasts but rather building a platform that could shift urban lifestyles and, ultimately, change city culture.